Brand Manager

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| Company: RANDYS Worldwide | Industry:

Automotive

|
Category:

OEM Corporate Aftermarket

| Location:

Everett Washington

| AutoJobs #32090 | Expiration Date 2017-01-29 |
RANDYS Worldwide

RANDYS Brand manager is a key role in the performance and development of our profitable brands. This position will be responsible for the planning and implementation of key product, branding, promotional and event support. We are looking for an innovative and experienced Brand manager that can deliver on exciting marketing programs. This person will be a key component in working with our sales group and channel customer’s to ensure that the brand is well represented through multichannel promotion and advertising effectiveness.

Responsibilities

  • Initiate marketing and sales programs through customers to enhance brand awareness and sell through
  • Take brand ownership and provide goals and strategies that match up to channel expectations
  • Oversee the development of promotional programs creating long term partnerships with targeted customers
  • Translate brand strategies  into brand plans and go-to-market strategies, executable at the customer level
  • Work with Sales Category managers to enhance participation of the brands
  • Execute events and tradeshows, track results and build market awareness
  • Establish targeted product initiatives through channel customers.
  • Communicate with customers in annual planning
  • Measure and report performance of all marketing campaigns, and assess against goals
  • Improve product sales and market share by developing enriched program opportunities
  • Drive social media presence providing enriched content to followers in Facebook, Instagram, Twitter, etc.

  • Proven work experience as Brand manager
  • Strong research and analytical skills
  • Excellent understanding of the full marketing mix
  • Ability to think creatively and independently
  • Analytical skills to forecast and identify trends and challenges
  • Excellent written and verbal communication skills

NOTES:

Additional Salary Information: Competitive Salary DOE
About RANDYS Worldwide
As a leader in this industry for more than 30 years, we're the best at what we do and we do it differently than any of our competitors. At RANDYS Worldwide Automotive, we drive our business forward with a passion for success and a continual focus on performance, quality and technical innovation. RANDYS is the nation's largest aftermarket manufacturer and distributor of differential parts for cars and light duty trucks and the nation's largest distributor of Yukon Gear & Axle® and USA Standard Gear®. Yukon is an industry leader in quality, power and performance, defined by their "Best-in-the-Business" warranty, offering the widest selection of differential parts in the industry. USA Standard Gear® is the #1 choice for affordable differential replacement parts. RANDYS has identified the need to educate and support our customers in finding the right part every time. Diffwizard.com was developed and has quickly become the industry's most powerful differential parts identifier. This tool allows customers to identify and shop over 6,000 part numbers from 1948 to present.

Date Posted: 2017-01-09 14:22:42

 
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