General Manager, Roanoke, VA

Automotive General Manager Jobs in Virginia | General Manager Roanoke VA – Berglund Automotive Blue Ridge Mountains

Berglund Automotive
1824 Williamson Rd NE
Roanoke, VA 24012

Excellent Salary + Performance Bonuses | Lead a Top-Performing Dealership | Family-Owned Excellence

Berglund Automotive, a family-owned group with more than 20 brands and 10 locations throughout Central and Southwest Virginia, is searching for an accomplished General Manager to lead one of our high-potential stores in Roanoke for automotive general manager jobs in Virginia and general manager jobs Roanoke VA.

Join a respected organization that prioritizes people, results, and community impact while offering a rewarding career in dealership GM openings Blue Ridge Mountains and Berglund Automotive dealership leadership. This multi-franchise general manager Roanoke Virginia role drives high-volume GM jobs Roanoke Valley performance in a region known for breathtaking Blue Ridge Mountain views, vibrant local life, endless outdoor recreation, and an affordable, balanced lifestyle close to larger cities—one of the best general manager jobs Roanoke VA offers in Southwest Virginia.

As GM, you’ll have complete operational ownership, lead a talented team across sales, service, and fixed ops, set ambitious goals, ensure exceptional CSI and profitability, and foster a culture of excellence in a supportive, growth-focused family dealership group. If you’re a proven, high-energy leader ready to thrive in the scenic Roanoke Valley and elevate a high-performing store, apply today to lead with Berglund Automotive!

This role suits a proven leader who excels at revitalizing under-performing operations, fostering strong teams, and delivering consistent profitability through hands-on guidance and strategic vision.

Key Responsibilities:

  • Inspire and develop sales, service, and support teams to hit retention, CSI, and performance targets
  • Oversee full financial operations: budgeting, forecasting, expense control, and profit optimization
  • Create and execute sales/marketing strategies to grow revenue and market presence
  • Champion elite customer service in every guest interaction
  • Manage inventory acquisition, pricing, and turnover for maximum profitability
  • Ensure full regulatory compliance and adherence to company standards

Qualifications:

  • Demonstrated success managing dealerships, with experience turning around low-performing locations
  • Sharp financial insight and data-driven decision-making
  • Outstanding leadership, team-building, and communication abilities
  • Deep knowledge of automotive trends, technologies, and DMS tools
  • Valid driver’s license and professional demeanor

What We Provide:

  • Competitive base salary + generous performance-based commissions and bonuses
  • Full benefits: health, dental, vision, life, disability insurance
  • 401(k) retirement plan
  • Relocation assistance for qualified candidates
  • Long-term growth in a stable, multi-location group

If you’re a results-focused leader ready to elevate a dealership in one of Virginia’s most scenic areas, apply today.

Berglund Automotive – Where Leadership Drives Success

***YOUR INCOME RANGE MAY VARY BASED ON YOUR EXPERIENCE***

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  • Company
    Auto Jobs
  • Location
    Roanoke, Virginia
  • Posted
    3 days ago
  • Category
    GM / GSM
  • Region
    Southeast