Automotive Marketing Manager Job Description

Automotive Marketing Manager Jobs

Automotive Automotive Marketing Manager
Automotive Marketing Manager Jobs
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Automotive Marketing Manager - Summary

Studies the dealership's customer base and the automotive retail market in the area to develop effective programs for soliciting business.

Automotive Marketing Manager - Essential Duties

  • Establishes marketing goals to ensure market share and profitability of products and/or services.
  • Plans and oversees the dealership's advertising and promotional activities including print, electronic and direct mail media.
  • Develops and executes monthly and annual marketing budgets.
  • Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services.
  • Communicates with outside advertising agencies regarding ongoing campaigns.
  • Works with writers and artists; oversees copywriting, design, layout, paste-up, and production of promotional materials.
  • Creates and prepares all print advertising, radio and TV commercials, billboards, direct mail pieces, in-store point-of-purchase merchandising aids, interior and exterior signs, off-site displays, news releases and stories.
  • Works with the dealer and general sales manager to develop upcoming ad campaigns.
  • Communicates marketing efforts to all dealership employees.
  • Acts as liaison with news media.
  • Acts as liaison with the manufacturer regarding merchandising.
  • Attends pertinent marketing/sales promotion meetings conducted by the manufacturer and dealer associations.
  • Achieves satisfactory profit/loss ratio and share of market performance.
  • Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity.
  • Communicates with dealership employees to keep abreast of customer attitudes, demographics, buying habits etc.
  • Communicates with customers to determine their needs and interests.
  • Evaluates market reactions to advertising programs, media placement, and merchandising policy.
  • Seeks out and uses industry sources and consumer information.
  • Prepares marketing and other reports and presents them to dealership management.
  • Develops surveys and other marketing tools.
  • Tracks marketing results to be certain that marketing objectives are achieved within designated budgets. Takes corrective action when necessary.
  • Attends monthly managers meetings.
  • Maintains professional appearance.
  • Other tasks as assigned.

Marginal Duties
[If applicable.]

Supervisory Responsibilities
[If applicable.]

Automotive Marketing Manager - Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Automotive Marketing Manager - Education and/or Experience

  • Bachelor's degree (B.A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
  • Two to four years related experience and/or training; or equivalent combination of education and experience.
  • Four to ten years related experience and/or training; or equivalent combination of education and experience.

Automotive Marketing Manager - Language Skills

  • Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients and other employees of the organization.
  • Ability to read and interpret documents such as safety rules, operating and maintenance instructions and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.
  • Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.
  • Ability to read, analyze and interpret common scientific and technical journals, financial reports and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups and/or boards of directors.
  • Ability to read, analyze and interpret the most complex documents. Ability to respond effectively to the most sensitive inquiries or complaints. Ability to write speeches and articles using original or innovative techniques or style. Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups and/or boards of directors.

Automotive Marketing Manager - Mathematical Skills

  • Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to compute rate, ratio and percent and to draw and interpret bar graphs.
  • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference and volume. Ability to apply concepts of basic algebra and geometry.

Automotive Marketing Manager - Reasoning Ability

  • Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.
  • Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral diagram or schedule form.
  • Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
  • Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems. Ability to deal with nonverbal symbolism (formulas, scientific equations, graphs etc.) in its most difficult phases. Ability to deal with a variety of abstract and concrete variables.

Certificates, Licenses, Registrations
[If applicable.]

Automotive Marketing Manager - Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Automotive Marketing Manager - Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.