Automotive Social Media Manager Job Description

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Automotive Social Media Manager Job Description
Automotive Social Media Jobs

Automotive Social Media Manager - Summary

The primary goal of the Social Media Manager is to maintain all dealership websites, feeds, blogs and online galleries.

Automotive Social Media Manager - Essential Duties

  • Ensures relevant content on all social media.
  • Monitor customer comments and feedback and ensure reputation management policies are in place.
  • Attends all sales and service meetings to gather information on daily, weekly and monthly customer goals.
  • Stays informed on all department specials and incentives and ensures that expired offers are promptly removed from sites.
  • Plans weekly and monthly enthusiasm events and employee team-building events and places on proper media platform.
  • Works with all departments and outside media to ensure proper placement on sites.
  • Is proactive in looking for opportunities to promote dealership awareness and community involvement on social media sites.
  • Other tasks as assigned.

Automotive Social Media Manager - Marginal Duties

  • Participates in community activities with product knowledge and informational sessions.
  • Other duties as assigned.

Supervisory Responsibilities
[If applicable.]

Automotive Social Media Manager - Qualifications

A successful Social Media Coordinator needs the product knowledge, professionalism and empathy that customers look for today. Communication is extremely important in a sales department as it contributes to team building with the service and sales departments.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Automotive Social Media Manager - Education and/or Experience

  • Automotive Marketing degree
  • Retail experience helpful

Social Media Manager - Language Skills

  • Bilingual is a plus

Mathematical Skills
[If applicable.]

Reasoning Ability
[If applicable.]

Automotive Social Media Manager - Certificates, Licenses, Registrations

  • Manufacturer Training

Automotive Social Media Manager - Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Automotive Social Media Manager - Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.