Auto Dealership Marketing Specialist | Lum’s Chevrolet GMC (McMinnville, OR)

Lum’s Chevrolet GMC
McMinnville, OR

Lum’s Chevrolet GMC wants a creative, organized, community-minded Marketing Specialist to bring the dealership’s brand to life, and this Auto Dealership Marketing Specialist job is one of the more hands-on auto dealership marketing specialist jobs in McMinnville, Oregon. The work is simple to describe and varied in practice: shoot it, post it, publish it, plan around it, and promote it. That includes new and preowned inventory photography, so every vehicle on the lot is presented accurately and attractively before a customer ever visits, along with Facebook, Instagram, and TikTok content, including reels and short form videos that show off the store, the team, and the vehicles. The specialist also keeps website inventory listings and promotions current and consistent with what is happening on the lot and in the showroom and supports event planning and community initiatives that reflect the dealership’s local story and its Cars. Kindness. Community. culture. This role directly shapes how customers experience Lum’s online and in person, and it comes with a benefits package that includes Lum’s paying 90% of the employee premium.

In real hiring situations, general managers and sales leaders look for someone who can work quickly with a phone or camera, edit clean content, and coordinate with the sales and service teams so the marketing matches what is actually happening in the store. Working knowledge of Canva and Adobe Creative Suite is expected, while automotive marketing experience is a plus rather than a requirement, since candidates from social media, photography, retail, or event backgrounds often learn the dealership side fast. The position draws applicants from Yamhill County and the Willamette Valley, and it is part of the broader market of the Pacific Northwest and automotive careers across the United States. It can be found alongside other openings on an automotive only job board, where every job seeker is there for an automotive career and every applicant’s information goes directly to the employer’s hiring authority.

The job follows one loop: shoot it, post it, publish it, plan around it, and promote it.

Shoot

• Photograph new and pre-owned inventory for appealing, accurate, professional online listings
• Capture photos and video of vehicles, dealership activities, employees, customer events, and community involvement
• Coordinate vehicle photography with the sales team

Post

• Create content for Facebook, Instagram, and TikTok, including reels, short-form videos, stories, photos, and promotional posts
• Show off inventory, highlight promotions, introduce the team, and reflect the Lum’s Chevrolet GMC brand
• Write captions, headlines, and promotional copy tailored to each platform
• Plan, create, and schedule content consistently
• Monitor comments and messages and keep engagement with the online community positive
• Stay current on social trends, video formats, and creative marketing ideas

Publish

• Upload vehicle photos and keep inventory listings current, complete, and visually appealing
• Update the dealership website with inventory changes, promotions, announcements, events, and other content
• Review online content regularly for accuracy and a consistent customer experience

Plan

• Help plan, coordinate, and promote dealership events, customer appreciation activities, sales events, and community initiatives
• Coordinate promotional materials, signage, schedules, photography, and social coverage
• Share photos and videos from events, local sponsorships, and community activities
• Promote Lum’s involvement with local organizations, schools, charities, and community events
• Bring fresh ideas that strengthen community relationships and make events memorable

Promote

• Develop creative ideas for inventory, services, seasonal offers, and special events
• Work with management and the sales team to align marketing with business goals
• Create promotional graphics, digital ads, and other marketing materials
• Keep a consistent brand voice and professional image across digital platforms and materials
• Track social media engagement and other performance metrics to find opportunities for improvement

The physical side

This is a hands-on role that mixes office-based marketing work with photographing vehicles, creating content around the dealership, and attending or supporting events. Scheduling may need some flexibility to cover events outside regular business hours. The job may involve working outdoors in varying weather, standing or walking during events, and occasionally lifting or carrying equipment and promotional materials up to 25 pounds.

Who fits

Creative, dependable, personable, and comfortable taking initiative. You like coming up with ideas, turning them into content, and seeing your work make a difference.

• Experience with social media management, digital marketing, photography, video production, or content creation
• Confidence using a smartphone or camera to capture quality photos and video
• Familiarity with short-form videos, reels, and other social content
• Strong written and verbal communication, attention to detail, and a good eye for visual presentation
• Familiarity with Canva, Adobe Creative Suite, or similar design and editing software
• Ability to organize projects, manage deadlines, and balance multiple priorities
• Strong interpersonal skills with employees, customers, vendors, and community partners
• Self-directed, willing to learn, and able to work independently while collaborating with a team
• Automotive marketing experience and familiarity with website content management systems are a plus

Pre-employment requirements

• Employment is contingent on a pre-employment drug screen and criminal background check
• A valid driver’s license and a driving record that meets the insurance agency’s standards of insurability

Benefits

• Health insurance, with Lum’s currently paying 90% of the employee premium
• Dental insurance
• Vision insurance
• 401(k) after one year of employment
• Employee discounts
• Paid time off and holidays
• Holiday Savings Plan
• Employee Demo Program
• Employer donation matching
• Paid training opportunities
• A fun, supportive work environment

The Lum’s way

The dealership aims to make every customer a customer for life, believes happy employees make happy customers, and gives back to local organizations, schools, events, and charitable causes. Cars. Kindness. Community.

If you enjoy photography, video, social media, event planning, and telling stories that connect people with a local business, take a U-turn from the usual and apply today.

***YOUR INCOME RANGE MAY VARY BASED ON YOUR EXPERIENCE***

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